Online distribution methods

Online distribution methods
SOCIAL MEDIA
social media is a key factor to online distribution as it can involve a high and wide range of people from young to old. In 2016, the global statistic of people who used social media was 3.42 billion and 1.97 billion users were active on social media using their mobiles which is the fastest most convenient way to explore the latest news and films that will be released. 74% of people ages 18-65+ are on social media, including Facebook, Twitter, Instagram, LinkedIn and Pinterest. For film makers that want to release their film, social media is one of the most effective, especially ones who's target audience is aimed at the younger generations (99% of 16-24 year olds use social media in the UK each week)

TRAILERS

Trailers ensure that people understand what the film will include and what it will visually look like. In most trailers, clips of the movie are inserted to give the audience a taste of what the movie itself will include. YouTube is one of the biggest online video sharing platforms which allow users who have an account to add their 'honest' feedback, this way the film directors and producers can see how their target audiences react before the film is released.

WEBSITES

Most films but mainly more successful film companies like Disney, Warner bros, Universal, etc. will have a website which will include trailers, games if it is for children or a more interactive audience, tickets to access to see the film in cinemas, red carpet premiers and much more based around the film and other films created by the film company.